LaTrobe Valley Bus Lines #76 (Volvo B8RLE, Volgren Optimus) delivered in May 2016 wears a striking red livery, promoting the first Euro 6 bus in their fleet as well as company receiving B Corporation certification.
B Corporation Certification is available to organisations that “demonstrate the highest standards of verified social and environmental performance, public transparency, and legal accountability. These businesses aspire to use the power of markets to solve social and environmental problems, ultimately using business as a force for good. Rather than competing to be the best in the world, B Corps compete to be the best for the world.” La Trobe Valley Bus Lines were the first, and currently only, Australasian bus operator to have applied for this certification.
In March & April 2017, the operator ran a competition on social media for those who could hunt down the bus and post a photo. Prizes came from prizes from local businesses such as Qu Bah, Iimis, Stadium 34, and Village Cinemas.