La Trobe Valley #76 (Volvo B8RLE/Volgren Optimus) seen at Moe after arriving in from Moe North off Route 13. It wears an AOA to celebrate LVBL becoming a certified B Corporation. (05/01/2017) (Matt Artzenhofer)

LaTrobe Valley Bus Lines #76 (Volvo B8RLE, Volgren Optimus) delivered in May 2016 wears a striking red livery, promoting the first Euro 6 bus in their fleet as well as company receiving B Corporation certification.

B Corporation Certification is available to organisations that “demonstrate the highest standards of verified social and environmental performance, public transparency, and legal accountability. These businesses aspire to use the power of markets to solve social and environmental problems, ultimately using business as a force for good. Rather than competing to be the best in the world, B Corps compete to be the best for the world.” La Trobe Valley Bus Lines were the first, and currently only, Australasian bus operator to have applied for this certification.

In March & April 2017, the operator ran a competition on social media for those who could hunt down the bus and post a photo. Prizes came from prizes from local businesses such as Qu Bah, Iimis, Stadium 34, and Village Cinemas.

You can read more on the La Trobe Valley Bus Lines website or the B Corporation Website.

Wearing a special livery announcing the first Euro 6 for the ‘Valley & being a B Corporation, La Trobe Valley Bus Lines #76 (Volvo B8RLE, Volgren) poses with #10 (Iveco Metro C260, Express) under threatening skies (25/09/2016) (Craig Halsall)

Nearside shot of the B Corporation livery on La Trobe Valley Bus Lines #76 (Volvo B8RLE, Volgren) (25/09/2016) (Mick Kane)